Thursday, November 5 at 10:00 PT / 1:00 ET

What types of communication work best for acquiring new customers and maintaining those who already love your bookstore? This session will provide data about the reading public, as well as best practices for analog publicity (word of mouth, personal connections, catalogs, and clubs), loyalty programs, and email marketing for independent bookstores.

Presenters: Deidre Dumpson, Edelweiss 360; Demetrius Frazier, Resist Booksellers; Wendy Ceballos, Harper Collins