national black bookstore day

APril 7th

National Black Bookstore Day (NBBD), observed annually on April 7, is a national observance established by the National Association of Black Bookstores (NAB²) to recognize, elevate, and drive support to Black-owned bookstores across the United States.

The day also honors the legacy of Georgia “Mother Rose” West, founder of Underground Books and a central figure in Black literary culture and community

NBBD is a coordinated, nationwide moment—bringing together bookstores, publishers, authors, partners, and readers to increase visibility, drive engagement, and strengthen the long-term sustainability of Black-owned bookstores.

HOW TO ENGAGE

For Bookstores, Publishers, and Partners

  • Activate your platforms to spotlight Black-owned bookstores

  • Drive traffic and sales through intentional promotion and partnerships

  • Leverage NAB²-provided assets for consistent, national visibility

  • Support local and state proclamations using the NBBD resolution toolkit

For Readers and Supporters

  • Visit and purchase from a Black-owned bookstore (in-store or online)

  • Share and amplify using #NationalBlackBookstoreDay and #NAB2

  • Encourage your networks and communities to participate

Tools & Resources

  • Bookstore Directory

    Find and support Black-owned bookstores

    View Directory

  • State of Black Bookstores Report

    Explore data and insights

    View Report

  • NBBD Resolution Toolkit

    Proclamations and outreach materials

    Download

  • Social & Campaign Assets

    Graphics and messaging

    Download
National Black Bookstore Day Commemorative Shirt National Black Bookstore Day Commemorative Shirt National Black Bookstore Day Commemorative Shirt National Black Bookstore Day Commemorative Shirt National Black Bookstore Day Commemorative Shirt National Black Bookstore Day Commemorative Shirt National Black Bookstore Day Commemorative Shirt
National Black Bookstore Day Commemorative Shirt
$35.00

Mark the moment. Celebrate the movement.

This limited-edition t-shirt honors National Black Bookstore Day and the culture, community, and legacy behind Black-owned bookstores. Featuring a one-of-a-kind design with Angela Davis, the front is a bold tribute to Black literary impact. The back honors legacy Black bookstores — spanning generations — whose contributions laid the foundation for today’s bookstores and the broader Black literary ecosystem.

    •    Unisex sizing
    •    $10 flat shipping (Priority Mail)

Orders are not guaranteed to arrive before April 7.

Sales tax is not collected on this purchase. Purchasers may be responsible for reporting and remitting applicable use tax in their state.