EDUCATION ARCHIVE
BASIC BOOKKEEPING FOR BOOKSELLERS
Wednesday, April 29
In this session, Candice Huber, Dean of Bookstore Finances for the Professional Booksellers School, breaks down bookkeeping in a clear and accessible way.
all about the book tour
Thursday, May 15
In this session, Elizabeth Worthy, Director of Events Management at Simon & Schuster, offers practical guidance on how to effectively partner with publishers on book tours and author events.
Succession Planning
Monday, June 8
Nicole Magistro, Bookstore Business Advisor, offers a framework on understanding and improving your bookstore's financial performance today — and positioning yourself for a successful future transition.
how to work with a variety of vendors
Monday, October 19
In this session, booksellers Troy Johnson (African American Literature Book Club), Malik Muhammad (Malik’s Books) and Zsame Morgan (Babycake’s Book Stack) review how to best balance the efficiency of wholesalers with the increased discount and diversity provided by publishers
Bound by brand
Tuesday, August 18
Melissa Corcoran, Senior Creative Design Manager at the ABA, in conversation with Carolann Duro, founder of Quiet Quail Books, deliver practical, actionable steps to sharpen your brand, unify your platforms, and drive book sales.
Peak sales preparation
Tuesday, September 18
In this session, booksellers David Landry (CLASS Bookstore) and Courtney Woods) share how they prepare for their busiest sales period of the year—covering online presence, in-store operations, staffing, and events.
CULTIVATING CUSTOMER LOYALTY THROUGH COMMUNICATION
Thursday, November 5
In this session Deidre Dumpson of Edelweiss 360, Demetrius Frazier of Resist Booksellers, and Wendy Ceballos of Harper Collins, discuss best practices for analog publicity (word of mouth, personal connections, catalogs, and clubs), loyalty programs, and email marketing for independent bookstores